Hey my friends, this is D. Scott Lofthouse of Lofty Enterprises and D. Scott Lofthouse dot com based in Anchorage, Alaska.

In this video, I’ll walk you through the 3 online business models that I’ve personally used, so you can have an overview to determine which model works best for you.

The first and most common model is affiliate marketing.

In this model, you promote other people’s products. All the marketing material, follow up, are done for you. Your only role is simply to drive traffic.

The benefits of this model, is you can literally get started making money quick, because you only focus on driving traffic. This is the model most people use, and unfortunately, many fail badly because of one main problem.

The back end commission always goes to the product owner. So the affiliates will take the risk generating customers for the product owner, while the product owner will get to keep all the back end profits for himself, without spending a single cent.

The second model is to create your own products.

In this model, you can keep 100% of all the money you make.

There are a few problems with this business model though.

You’ll need to learn 1000s of different things at the same time, your products need to have actual value that can help other people solve a problem, and you need to be able to give your own perspective rather than recycling information that everyone else is saying out there.

So if you don’t have value that people are willing to pay a few thousand for, then chances are, you don’t have a business. Moreover, you need to be an experienced marketer to create a sales process that actually converts traffic into sales.

The third model is the licensing of other people’s products.

This model is like buying a franchise license from a proven system like McDonalds and/or Starbucks.

It combines the benefits of affiliate marketing and product creation, while effectively eliminating the problem that comes with it.

You can approach a business owner to license a proven sales funnel.

That will generally cost you $5,000 or above for a few good products, but if you’re going to make a 6 figure income getting high ticket commissions, then the return on investment will still be really good.

This is the model that I use and it has been very successful. By leveraging this model, I had a huge breakthrough in my business, because I could finally focus on just generating traffic, and let the proven sales process convert all the traffic into sales.

Now, I work far less than I used to, making far more than I did in the past. This is the model I recommend for you to get started, if you want results fast.

I hope this gives you an idea how I got results fast, and this video is able to help you avoid some of the huge mistakes I’ve made in the past.

So this is D. Scott Lofthouse signing out, we’ll speak soon.

And remember, “Reach for Your Peak.”


~D. Scott Lofthouse


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