Hi, this is D Scott Lofthouse of Lofty Enterprises and D. Scott Lofthouse dot com based in Anchorage, Alaska.
In this video, I’m going to reveal the process I personally use in my business to choose a winning offer.
It’s the same process that brought me to a 5 figure monthly income part time, and I’m going to lay it down for you right here.
Now, there’s probably a billion offers that you can promote.
Personally, I’ve promoted over 100 different offers in different niches, blowing a ton of money while testing how they work.
Now, I’ve lost a lot of money doing that, but I’ve gained some valuable insights that I now apply to zero in a winning offer that’s sustainable.
So please leverage my mistake, learn from it, so you can choose an offer that’s much more likely to make you profitable.
Here’s the 8 criteria I use to determine if an offer is likely to be very profitable and sustainable in the long term.
Criteria 1: The offer needs to cater to a market that is full of a starving audience.
It needs to solve a huge problem that many people are willing to pay a huge amount of money to solve.
If you want your business to reach a certain scale, you need to have a massive audience to sell to.
Criteria 2: The problem your offer solves must be an evergreen problem.
Now, technologies change, platforms change, and in fact, the only constant is change… with one exception.
The only one constant that hasn’t changed since the beginning of time, is human psychology.
Most people are always going to want more money, they want to be healthy, and they want to have a meaningful relationship with other people.
So if we promote an offer that solves these problem, it’s always going to be relevant and sustainable rather than you promoting the next big thing that’s going to be obsolete in a few months.
Criteria 3: You’ll want to choose a product that’s proven to be highly converting.
One of the main indications of a highly converting offer is one with huge competition.
My friend, competition is good. You wouldn’t want to spend your money testing something that’s unproven, so you should always look for a product that many big marketers are promoting as well.
Criteria 4: You want to promote a product that brings results to the people using it, not just the product owner.
So, for example, if you’re promoting a product in the internet marketing niche, you want one that has a lot of success stories by the people using it, rather than just the product owner getting the results.
Having social proof will increase your conversions, and you should always stand completely behind the offer you’re promoting anyway.
Criteria 5: You want to promote an offer that continuously innovates their marketing material.
Now, here’s the truth.
Most of the products online uses the same sales process, the same marketing material, and conversions will tend to drop as time goes by.
A good product owner will invest in their business, constantly improving their sales video, innovating their funnel to make more money for the affiliates promoting it, and to bring up the conversions, so both the affiliates and the product owners win long term.
You’ll want to work with someone that has the intention to bring more profits to the affiliates.
Criteria 6: You need to promote a product that will potentially make you a very high return on investment.
Here’s the truth.
Nowadays, it can cost more than $100 to acquire a single customer.
If you’re promoting an offer that only makes you $50 on average per customer, you’re likely going to be losing money.
You should look out for products that give you high ticket commissions, and a sales process that can easily sell those high ticket items for you.
The profits of any business, is always on the back end, so definitely look out for offers that give you commissions for high tickets.
Criteria 7: You’ll want to promote an offer that will make you multiple income streams.
In the past, I promoted offers that could only make me 2 or 3 sales, because that’s really all they had.
Now, I simply send my traffic to a sales funnel, where the sales process will continuously sell lots of products on my behalf.
Criteria 8: You want to look for an offer with a unique selling proposition that’s not easily replicatable by the competition.
For example, if a product owner allows you to leverage his proven sales team to call leads on your behalf, closing sales for you, then this is an innovation that cannot be easily replicatable by the competition.
So, there’s the 8 criteria that I look for before choosing a product to promote. It’s made me really profitable following this criteria, and I hope this really gives you an insight into how to choose a winning offer.
We’ll talk soon.
And remember, “Reach for Your Peak.”
~D. Scott Lofthouse
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