Always use all the available metrics to where you are with your project. Don’t be fooled by your imagination or let your wishful thinking get in your way. Measure everything you do. That was one of the key points I learned during my 1-on-1 consult with Matt Lloyd. You need to set a goal for everything then break it down into easy to understand blocks and watch those numbers every day. You may find a winner you didn’t expect.

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