But don’t consider the breakeven point to be the only success you need to achieve. That’s what a business wants to do in the first place: pay back the money that has been invested in it. A common strategy mistake is to slow down after the break-even, considering that the simple fact of reaching it will further endorse the business. On the contrary, it’s only after the break-even that you’ll see how much your project is really worth in terms of profit.

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